About BooBars

BooBars was started in the fall of 2010 by Alex and Kathryn Chaux as a result of a Paleo[1] food challenge held at our Crossfit[2] gym, Crossfit Roots, in Boulder, Colorado.  The food challenge was an eye-opener for us in understanding how our bodies react to different types of foods, especially when combined with the body's fuel requirements for high-intensity workouts. While preparing our primary meals for the food challenge was rather easy, filling in that nagging hunger between meals was much more difficult.  We tried most of the available, store-bought fruit/nut bars, but found them to be rather bland, or too much like candy for our liking.  So, we decided to have fun with it and make our own bars.

Alex spent a few nights and weekends in the kitchen, making bars for our own use.  As other athletes from the gym caught on to what we were doing, we started getting requests for bars.  The demand quickly grew, and so we leased commercial kitchen space from our friends at Tres Pupusas[3] and started to create hand-made fruit and nut bars in larger quantities.  The rest is, as they say, history.

So, what about the name BooBars?  It turns out that our three and a half year old son was the biggest fan of our new bars.  As you may have guessed, his nickname is Boo. Being able to provide him with a healthy snack that we made and that he loves made us feel so good that the name BooBars was a natural, and it stuck.

BooBars are now available for purchase at CrossFit Roots, and will soon begin our first season as a vendor at the Lafayette Farmers' Market (in May 2011).  Look for BooBars at some of your favorite Boulder-area coffeehouses soon.



1  Paleo diet is a dietary regimen based on the presumed ancient diet of wild plants and animals that various human species habitually consumed during the Paleolithic era. See Paleolithic diet for more information.

2  CrossFit is a strength and conditioning fitness methodology used in nearly 1,700 gyms worldwide and by many fire departments, law enforcement agencies and military units. See Crossfit for more information.

3  Tres Pupusas makes the traditional Salvadoran dish of stuffed, thick, hand-made corn tortillas.  See Tres Pupusas for more information.